I got my first two pairs of April 77 jeans last summer and I’ve basically been alternating between the two ever since. This may sound gross to some of you but once you purchase a pair of your own you’ll understand. April 77 just makes effortlessly cool clothing, clothing that they like, forgetting the trends that other designers follow blindly. This attitude and their attention to little details (such as the guitar pick pocket on the pants) has created a cult following. Their punk/rock n roll look isn't for everyone but there are some classic pieces than anyone can wear. Their last collection still had their signature denim but they also introduced some other must-have pieces such as their 50s style polo (the firebird), their 1940s inspired pants (the eagle) and their tuxedo style short-sleeved polo shirt (the ripper). My personal favourite is the wilbury cardigan. Unfortunately, April 77 jeans are the only items available in Toronto stores at the moment so you’ll have to wait for your next trip to Europe to get your hands on the rest of the collection.
1 comment:
which stores in Toronto have the jeans?
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