During my marketing communications class last week my prof asked if students liked Levis. The french exchange student sitting beside me was as surprised as I was to hear the students' response: an astounding no. Apparently Diesel and Guess are the denim brands of choice among teenagers these days. Now, I know that Levis has been going through some tough times (on the business side of things) but I feel that they have been much more creative lately than say, oh, I don't know, Diesel and Guess! I heard about the Levis X Andy Warhol X Damien Hirst collaboration in the fall but obviously a lot of people haven't, so please visit the following links and you'll see for yourself: http://video.nymag.com/?&fr_story=b4aad52ba8b199b8229bbf3e73d908ed9536d124 and http://www.youtube.com/watch?v=GgBWPgJaO3M
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